Leichtbau BW
Leichtbau-Allianz Baden-Württemberg (Leichtbau BW) supports companies in its network at various stages in the process of development, marketing, and training. The state agency is a facilitator, pioneer, and driver of innovations in lightweight construction. In short, Leichtbau BW is an important partner in companies' innovation process.
SKILLS UTILIZED
Motion Graphics
ROLE
Art Director and Motion Designer
Client
Leichtbau-Allianz Baden-Württemberg
Pr company
Storymaker Agentur für Public Relations GmbH
Categories
Motion Design
BRIEFING
To create a promotional video to show members and future clients the benefits they can derive from this network. It highlights the services offered by Leichtbau BW without explaining them in detail.
TARGET AUDIENCE
Age: 35 - 60; Network companies
The challenge
● only use brand colors
● a minimalistic look and feel
● visually underline the services
● create a reference to lightweight construction
the Promo Video
